In order to run a successful social media marketing campaign, it is crucial to have a target audience, a way to reach out to that audience, and most importantly the product or service you are offering. Once you know all of that, you can go ahead and proceed with the information that follows.
Put a share button near the header of your blog entries that allows users to put the information on Facebook. This will let people who visit your blog share what they see with their friends. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.
Measure your plan’s success. Figure out if activity increased and how much it increased by. Work on connecting statistics to concrete actions so that you make optimal strategic decisions. You need to track results so you know if your social media campaign is effective.
Any comments left on the Facebook page should be replied to immediately. This also includes any negative comments. If consumers see they you are taking an interest in what they are saying, then it’s more likely they will trust you and your business. They will feel valued if you get back to them quickly.
Giving away freebies via your social profile is a great way to entice new followers. Giving away free products is a great way to get followers to your profile. Choose an interesting freebie, then post links to that deal on popular deal forums like FatWallet.
Keep an eye on all of your competitors. Find them on the social media sites and see what they are up to. Your goal is to develop a campaign that is more interesting than what your competitors are doing: use new tools, better content and more interesting discounts.
Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. Customers can interact with both you and the brand. You can also distribute product information this way, but social media should primarily serve as customer relations.
Research social networking. You may already have a profile on Facebook; however, keep in mind that social media marketing is not the same thing as chatting with your friends. There are many resources available on the Internet to help you.
Don’t stick with only one social media website. Most of them are free, so it’s easy to use quite a few of them. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. The more places you try to market from, the better chance you have at success.
By adhering to the tips here and absorbing new info every day, you will see yourself grow in many ways. If you can juggle both the marketing and the operations ends of your business, then you can attain a very profitable balance.